http://ecom-akademie.com/cb/G+Hangouts/index.html
One of the benefits of using Google Hangouts is that you can easily show customers what makes your business different from your competitors. Marketing experts have long said, that every business should be able to state openly why their customers should do business with them and not with other businesses. This statement is called a company's unique selling proposition, or USP.
Every USP should include an undeniable truth—the choice to be made for a certain product or service should be clear, based on the things that matter to the customer. However, one of the problems with having this truth appear only as a written statement and not as a proven fact, is that it is very difficult for a prospect to visualize what is meant if he or she doesn't know the company or business owner.
If there is a question about whether or not your product does what you say it does, it will be difficult for you to give the prospect assurance based on a statement. However, a video presentation that demonstrates those elements can give a buyer the level of assurance that they need.
Google Hangouts allow your business to broadcast of visual sense of assurance to your customer. And by using them you can even go one step further. You can broadcast live and give your customer the opportunity to interact with you in real-time.
This is an important element of demonstrating your claim about what makes your business different. The customer is able to actually see your product and/or service in action as well and thus rid themselves of any nagging doubts they might have about what you say it does.
Hangouts can also cut down on the length of time that it will take for a customer to trust what it is that you have to say. Google Hangouts allow for you to do more than make an advertising claim. They allow for you to provide definite proof that the benefits of your product are not only possible, but they are real.
In order to use Google Hangouts to differentiate your business, you should carefully plan the best way to showcase what it is your company does. You should also plan on who would be the best person to deliver a live presentation to your customer and prospect base.
While Google hangouts are relatively simple to operate, you'll want to have someone focus on operating the technical details and another person to deliver your presentation, if possible. This will allow you to be able to focus on the two way conversation that can take place between yourself and your customers on a Google Hangout. This engagement will be key in gleaning all of the benefits of your differentiation.
Another key to your success in using Google Hangouts is to be able to invite people that are already interested in what your company does. Companies that can draw large number to their hangout are good at starting and maintaining active online communities. It takes becoming well-versed in managing the elements of the Google+ social network that draw interested prospects to those things that you share on a regular basis.
Google Hangouts have great potential for those companies that master both the presentation and community aspects. Learning to do both can be worth your time as you will be able to develop an active audience for your activity without significant advertising costs.
Seizing this opportunity fully can give you an edge over companies that cannot do what your company can do, as you will be able to provide visual proof in real time. In that way a well-executed Google Hangout can give new life to your USP.
http://ecom-akademie.com/cb/G+Hangouts/index.html
