An auto responder is a lead capturing system that is an integral part
of an online business.
It usually takes a combination of an investment of time, marketing
effort and money to accomplish a stream of people finding your
website on the internet. It is therefore quite understandable that
getting maximum value out of every single visitor to your website
is paramount in the long term success of your venture.
It is common practice to gather details of website visitors and to
follow up with a promotional newsletter or information. One way
to do this is to use an
auto responder to build a mailing list. An
auto responder is a promotional tool that automatically handles
email subscriptions to your newsletter or mailing list, while
building a database of all visitors who join the list.
Statistics shows that most people will not buy something online
on first contact. The generally accepted standard is that it takes
around 7 contacts before someone makes a buying decision. In
other words, you may do all the work to get someone to your
website, but if you don't implement some way to keep in touch
with them and expose them to your product again and again over
time, your initial effort may well have been wasted.
An auto responder takes care of this by being the vehicle with
which you can capture leads and keep in touch with them.
Always look for a service that provides you with unlimited
Auto responders for a flat fee. This takes care of all future
expansion of your enterprise, and these days this sort of service
has become very affordable.
Having an auto responder system as part of your online business is
virtually non-negotiable. If your webhost can provide you with easy
access and help in setting up such a lead capturing system in order to
maximize your profit and save you money, then you probably found
the right place to host your business as well.